Clarks Originals’ role within the history of music and style is remixed as we celebrated 40 years of the Desert Trek and the shoes’ ingrained existence in Jamaican culture through an exclusive collaboration with the mighty Reggae record label, Trojan Records. Always reviewing projects with new and emerging talent, we continued our journey with #ORIGINALSREMIXED.
Paying the ultimate homage to Jamaican culture, we took a Reggae classic “Let your yeah be yeah” and invited four international artists to incorporate their own instruments, ideas and fusing with their own genres to create a completely new take on this celebrated sound.
We collaborated with Trojan Records as well as four international and globally renowned DJs and producers, Tokimonsta (US), Mighty Crown (Japan), Riva Starr (Italy) and Toddla T (UK), who are all renowned for the unique flavour they bring to any track that touches their decks. Alongside this #ORIGINALSREMIXED have produced exclusive films in each of the artists’ home towns documenting who these celebrated musicians really are and their thought processes that went into creating a track in their own unique styles. As much part of Jamaican culture as saltfish and roast breadfruit, Clarks Originals boasts a long standing relationship with the musically sound island. Popular with residents and dancehall stars alike, the natural integration of the shoes with the vast musical culture of the island is inherent.
Born and raised in the South Bay area of Los Angeles USA based TOKiMONSTA (Jennifer Lee) was an unfocused pupil of classical piano. Now one of the most cutting edge members of a growing group of LA based electro producers she hopes to fuse elements of vintage sounds with classical hip-hop beats for the ultimate in urban favour.
Watch the interview with TOKiMONSTA here.
Take a look at the documentary of TOKiMONSTA here.
Founded in 1991, The Mighty Crown, the Japanese sound systems are the undisputed and undefeated sound clash champions. Major players on the dancehall scene and taking the title as the biggest reggae act to emerge from Japan the collective promise to explode with a fusion of dancehall, reggae and hip-hop in their distinct production style.
Watch the interview with The Mighty Crown here.
Take a look at the documentary of The Mighty Crown here.
In a dramatic climb over the last few years, Italian born, London based Riva Starr has remixed everyone from Usher, Estelle and Plan B, to Fatboy Slim, Azari & III and Major Lazer. Infamous in the worldwide DJ community this colourful and exuberant bright new star promises a funky twisted house remix for a track that’s dynamite on the dance-floor.
Watch the interview with Riva Starr here.
Take a look at the documentary of Riva Starr here.
Repping the UK is DJ, record producer, re-mixer and composer Toddla T. Boasting a permanent slot on BBC Radio 1 he was recently added to the new late night line up, Toddla is a major player in the worlwide music scene’s appreciation and love of Jamaican and reggae culture. With a technique that spans drum and bass, hip hop, house, dancehall and dubstep, this remix is sure to bring this dancehall track down to the masses.
Watch the interview with Toddla T here.
Take a look at the documentary of Toddla T here.
Inspiring the remix and the relaunch of the classic and much loved Desert Trek shoe are Trojan Records who are recognized as leading the way in presenting the very best in classic Jamaican sounds. From the Rocksteady and early Reggae sounds to the modern styles of Dancehall and Jungle, the company has highlighted the cream of Jamaican talent, with the likes of Bob Marley & The Wailers, Dennis Brown, John Holt, Ken Boothe, Toots & The Maytals and The Inner Circle all included on its illustrious roster.