PATTERNITY is the world’s leading specialist organisation dedicated solely to pattern.
Founded in 2009 by ‘cult pattern pioneers’ photographer/art director Anna Murray and surface/product designer Grace Winteringham, PATTERNITY was born from a drive to use pattern as a tool to inspire, explore and innovate.
With an unrivalled position as the go-to authority on pattern on and beneath the surface, PATTERNITY projects are driven by the core belief that a shared awareness and engagement with pattern can have positive and powerful results.
The product they’ve created for Clarks Originals does exactly that. It goes beyond, and pushes the regular design boundaries of the Desert Boot. Patternity have provided a makeover like nothing Clarks Originals has ever seen – a lacquered, geometric print painted boldly on to the plain canvas of Nathan Clark’s classic.
The Patternity project is a creative film that succeeds to capture both the story of the Desert Boot and the story of Patternity in one – the humble beginnings of the boot, but through the creative eyes of this daring design duo. This project will be launched Autumn 2014.