Ken Crutchlow

Record sales of Desert Boot in 1971 coincided with Ken Crutchlow running 130 miles across Death Valley for a $1,000 wager in August 1970, wearing a bowler hat and Clarks Desert Boots, whilst carrying a rolled umbrella. He featured in over 152 American publications (with a combined circulation of 30 million) to the surprise of Clarks of England.