In Spring Summer '12 Clarks Originals’ story of successful music collaborations further evolved into a global project. The second season of OriginalsLIVE joined Welsh rock trio: The Joy Formidable to bring international fans the UK tour of a lifetime.
The SS12 British Rock Royalty collection of limited edition Desert Boots represent four iconic eras of British music, to celebrate their release, OriginalsLIVE joined The Joy Formidable to represent the rock scene of 2012. Giving international fans the chance to see the band live, OriginalsLIVE travelled with The Joy Formidable across the UK, through London, Manchester and Bristol on a ground breaking guerilla tour. An exclusive show in each of the three cities was held in secret, unexpected and alternative venues for Clarks Originals competition winners only. Hosted in venues such as Manchester’s Victoria Baths 200 UK residents had the chance to attend each free gig, while 3 lucky super fans (and their best friends) came from Japan, Italy and the UK to join the tour bus and officially report for OriginalsLIVE.