For Autumn Winter ‘11 Clarks Originals continued to develop and celebrate its associations with music by supporting the sounds of five intriguing bands across the globe including Little Dragon, The Rassle, Bo Ningen, Louise and the Pins and from the legendary Trojan Records - Earl Gateshead and Jah Buck as part of Trojan Sound System.

To celebrate this partnership of music throughout the season Clarks Originals embarked on an immersive music experience to support band activity called OriginalsLIVE. This unique concept was anchored around a series of live events through collaboration with music legend Rough Trade Shops at their Brick Lane store in East London. Bringing a unique live music experience to consumers and fans alike, the heritage brand now utilises the Originals website, social media and live performances at Rough Trade East to illustrate the brands longstanding involvement in music culture across a variety of platforms.

AW 2010

AW 2011

SS 2012

AW 2012